Food Lion Commercial Campaign Casting Kids, Babies, and Real Associates

Project Overview

Casting real people of all ages and backgrounds for an upcoming Food Lion commercial campaign. The project centers around everyday grocery-store moments, community, and the people who make those experiences feel personal. Only local talent will be accepted.

Usage Details

• Media: Broadcast, cable, streaming/internet, and other applicable commercial usage.
• Exclusivity: Supermarket/grocery store exclusivity.
• Stills Usage: 3 years across internet/digital/social, industrial, print, and PR.

Compensation

• Principal Filming: $855.20 for an 8-hour day, plus applicable SAG-AFTRA use payments/residuals. Residuals are paid once the commercial airs on TV and can amount to several thousand dollars.
• Stills Session: $400 for up to 10 hours. If recognizable in final stills materials, an additional $2,000 usage fee applies.
• Travel: Travel will be paid if not local to Charlotte, NC.

Talent Profile

Looking for warm, memorable, and relatable people with natural personality and charm. Seeking individuals who feel genuine, distinctive, and completely themselves. No professional acting experience is required. The directors are especially interested in real people who may not normally think of themselves as “actors.”

Project Dates & Location

• Location: Shooting in the Charlotte, NC area.
• Potential Filming: November 3–6, 2026.
• Potential Stills Day: November 8, 2026.