Seeking Families with Kids for Documentary-Style Campaign

Project Overview

Casting families with children for a documentary-style campaign that explores the impact of rewards and cashback on everyday expenses.

About the Project

• Theme: "What does an extra $300 mean to an everyday family?"
• This campaign will follow three households over a month, highlighting how cashback can help with costs such as groceries, gas, utility bills, school supplies, dining, and unexpected expenses.
• We are looking for relatable individuals with authentic stories and real financial habits.

Roles

• Families with children are encouraged to apply. Non-actors are welcome.
• The campaign aims for a documentary/lifestyle feel, featuring B-Roll activities.
• While primarily docu-style, there may be some scripted lines or talking points.

Filming Details

• Filming Dates: One full shoot date between 8/17-9/1.

Compensation

• Rate: $1,000 per household.

Usage

• Type: Paid Digital/Web Usage (Website, YouTube, etc.)
• Territory: National
• Term: In perpetuity.

Featured Categories

• Groceries
• Gas/commuting expenses
• Dining & takeout
• Back-to-school shopping
• Public transit or car expenses
• Subscription costs
• Unexpected expenses or surprise wins

Example Savings Highlights

• “This month I saved $162.”
• “That covered two weeks of groceries.”
• “That paid for a car repair.”
• “That helped with school supplies.”