Beauty Campaign Seeking Pregnant Women and Moms with Babies in Toronto

Project Overview

A beauty campaign in Toronto is seeking local talent, specifically a pregnant woman and a mom with a baby, who have skin or hair conditions. The project aims to represent and reflect Canada's diversity.

Key Details

• Location: Toronto, ON, Canada
• Project Type: Non-union
• Compensation: $3,175.00 per person if selected. $300.00 for the backup baby. (Baby Role - Will be booking 2 babies, 1 will end up being backup on shoot date. One will go to camera).
• Usage: Buyout is based on survival of the edit and includes all lifts, edits, versions.

Casting & Diversity Goals

• Looking for a cast that represents and reflects Canada's diversity. Specifically, they want to make sure we have Indigenous, white, Black, South Asian and East Asian representation.
• Showing body diversity, genuine smiles (that can have imperfect teeth) or a range of skin tones with different imperfections will be key.
• All abilities welcome.
• They will also love to see non-binary/trans representation in all roles except for role 2, but it's not a requirement.

Important Dates

• Deadline to Submit: ASAP OR BEFORE JULY 20 AT 10AM EST.
• Recall: Wed July 22nd in Studio.
• Option #1: Aug 4 Fitting, Aug 6 Shoot Day, Aug 7 Shoot Night due to store avails.
• Option #2: Aug 5 Fitting, Aug 7 Shoot Day, Aug 8 Shoot Night due to store avails.
• Shoot Schedule: ALL Talent will be required for the Night Shoot. Some talent may be required for the day shoot, TBD who will be required for this.