Casting Young Talent for Non-Union Commercial Campaign in NYC

Project Overview

We are casting for a paid non-union commercial campaign for P.C. Richard & Son. This project features a series of short retail spots that combine household comedy, family dynamics, and the importance of helpful in-store service. The campaign will showcase customers shopping for various home products in a relatable and humorous manner.

Roles

• Talents must demonstrate strong comedic timing and grounded reactions.
• Believable chemistry among cast members is essential.
• The tone should be natural, warm, and performance-driven, avoiding broad sketch comedy or hard sell approaches.

This campaign may lead to future opportunities for recurring characters within the P.C. Richard & Son retail environment.

Dates & Deadlines

• Shoot Date: May 28th (one production day)
• Self-Tape Submission Deadline: May 15th
• Callbacks: Scheduled on a rolling basis until May 22nd
• Final Cast Confirmations: Expected by May 22nd

Location

• Production will take place at a P.C. Richard & Son retail location in the Long Island area during an evening/overnight window.

Compensation

• Roles are compensated up to $1,000.
• Travel expenses will be covered or reimbursed (no lodging provided).
• Usage includes final approved campaign deliverables across various platforms in perpetuity.

Note: A parent or guardian must be present on set. Talent should be prepared for an evening/overnight shoot window, with production potentially starting around 5 PM ET to accommodate daylight exterior coverage and prioritize child performer scenes earlier in the schedule.