Real Families with NICU Experience for UGC Social Media Campaign

Project Overview

A nationwide casting call is seeking real parents and families with NICU experience for a user-generated content (UGC) campaign. This project focuses on raising awareness about the challenges families face when a child requires neonatal intensive care.

Project Details

• Location: USA nationwide
• Filming: At home / Self-recorded
• Video Length: 30–90 seconds
• Deliverable: One edited video

Participant Expectations

• Selected participants will share their personal stories in a short video filmed at home.
• Topics will include discussing their NICU journey and/or the importance of paid family leave.
• Participants will be expected to film and edit their video and share the content on their social media accounts.

Compensation

• $2,000 per video